1. Who We Are

Aquaholic Aquarium Services LLC ("Aquaholic," "we," "us," or "our") operates the website aquaholicspb.com and provides aquarium installation, maintenance, and livestock services in Palm Beach County, Florida. Our contact information:

Email: nick@aquaholicspb.com
Phone: (561) 388-7262
Address: 3140 Laurel Ridge Circle, Palm Beach Gardens, FL 33410

2. Information We Collect

We collect information you provide directly to us, including:

Contact & quote forms: Name, email address, phone number, city, and project details.
Newsletter sign-up: Email address and first name.
Livestock client accounts: Name, email, phone, and optional city / setup notes. Passwords are stored only as a salted hash — we never see or store the plaintext.
Maintenance plan subscriptions: Billing information processed by Stripe.
Service bookings: Name, email, and appointment details via Cal.com.

We also collect certain technical data automatically, including IP address, browser type, pages visited, and referring URLs via analytics tools (Google Analytics 4). This data is aggregated and not used to identify you personally.

3. How We Use Your Information

To respond to your inquiries and provide aquarium services
To process orders and manage subscription plans
To send service confirmations, invoices, and appointment reminders
To send our newsletter (only if you opted in — you can unsubscribe at any time)
To improve our website and services through analytics
To comply with legal obligations

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

4. Third-Party Services

We use the following third-party services that may process your data:

Stripe — Payment processing. Subject to Stripe's Privacy Policy.
Resend — Transactional and marketing email delivery.
Sanity — Content management system (CMS) for website content.
Cal.com — Appointment booking. Subject to Cal.com's Privacy Policy.
Google Analytics 4 — Website analytics. You may opt out via Google's opt-out tool.

5. Cookies

Our website uses cookies and similar technologies to maintain session state (e.g., shopping cart) and to collect analytics data. You can control cookies through your browser settings. Disabling cookies may affect the functionality of the shopping cart and booking features.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy or as required by law. Order and subscription records are retained for 7 years for tax and accounting purposes. Newsletter subscribers are retained until they unsubscribe.

7. Your Rights

You have the right to:

Access the personal information we hold about you
Request correction of inaccurate data
Request deletion of your data (subject to legal retention requirements)
Opt out of marketing emails at any time using the unsubscribe link in any email
Request that we not sell your personal data (we do not sell it)

To exercise any of these rights, contact us at nick@aquaholicspb.com.

8. Children's Privacy

Our website is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has submitted personal information, please contact us and we will promptly delete it.

9. Security

We implement industry-standard security measures including HTTPS encryption, secure payment processing via Stripe (PCI-DSS compliant), and access controls. No transmission over the internet is 100% secure; we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will update the "Last updated" date at the top of this page. Continued use of our website after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

Email: nick@aquaholicspb.com
Phone: (561) 388-7262
Mail: Aquaholic Aquarium Services LLC, 3140 Laurel Ridge Circle, Palm Beach Gardens, FL 33410